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UPDATED SUMMER BOARD-01.jpg

SUMMER 2020

KEY DESIGN ELEMENTS:

  • Asymmetrical Blocking

  • Geometric Mapping

  • Tokyo 2020

  • Low Cost Price Points

  • Textured Surfaces

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Ideology Logo.png
macys logo.png
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| MARKET ANALYSIS |

Bold contrasting continues as deep reds, varying depths of blue, and a pop of yellow are seen colored across the retail floor. Brought together by neutrals, the color assortment is displayed with impact and variety.

Our competitors are providing insight on how they’re stepping away from more traditional color blocked methods, and are looking towards asymmetry and bold colors. In essence, color blocking is a staple to any activewear collection. It offers variation to basic styles. As seen, our competitors are focused on using trims, graphics, and seams help create a variety of bold blocked styles.

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color blocking inspo.jpg
asymm shirt front.jpg
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ASYMM sleeveless.jpg

| CONSTRUCTION NOTES |

Illustrations

Track Jacket CAD Worksheet.jpg
Track Pants CAD Worksheet.jpg
summer shirt assortment.png
track assortment.png

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