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iD FALL 2020 Concept Board copy-01.jpg

FALL 2020

BACK

KEY DESIGN ELEMENTS:

  • Asymmetrical Blocking

  • Geometric Mapping

  • Tokyo 2020

  • Soft hand feel

  • Textured Surfaces

Ideology Logo.png
macys logo.png
fall color palette.jpg
color inspo.jpg

Bold contrasting continues as deep reds, varying depths of blue, and a pop of yellow are seen colored across the retail floor. Brought together by neutrals, the color assortment is displayed with impact and variety.

Our competitors are providing insight on how they’re stepping away from more traditional color blocked methods, and are looking towards asymmetry and bold colors. In essence, color blocking is a staple to any activewear collection. It offers variation to basic styles. As seen, our competitors are focused on using trims, graphics, and seams help create a variety of bold blocked styles.

graphic t shirt

artwork pitch sheet

Construction sketch

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| MARKET ANALYSIS |

color blocking inspo.jpg
color blocking inspo.jpg

Illustrations

| CONSTRUCTION NOTES |

Construction Sketch

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