Our competitors are providing insight on how they’re elevating traditional looks with texture from what would otherwise be regular solid fabric. These brands are looking towards mixing fabric medias and surface textures to create newness and diversity within the silhouette. These variations include camo, quilting, jacquard weaves, mesh, waffle knits, and corduroy to create a variety of surface textured blocked styles that creates additional value for the style.

​

With this in mind camouflage specifically is more versatile than ever. It’s seen printed on T-Shirts, track suits, and varying outerwear styles. Across multiple silhouette categories it appears in varying shapes intertwined with different textures. Whether in the gym or on the go, camo is here to stay.